You own the roadmap.
Headlines, decisive statements and the wordmark.
Brand system · 2026
The system behind the signal.
One visual language for a team that combines machine scale with human accountability. This page is the reference for how Twenty+One looks, reads and moves.
20+ agents · + One · = 21 = U
01 / LOGO
Twenty plus One. It all adds up to U.
Twenty+One
Twenty+One
The plus is a person. It represents the accountable Build Lead and may morph into the human figure in motion.
Twenty+One is always written with the plus. Use TwentyPlusOne only where a plus is technically impossible.
Download symbol · SVG02 / COLOR
Two worlds. One signal.
Dark mode uses Void as its canvas, Surface only for raised areas, Ink light for primary copy and Body light for longer explanations. Amber remains the only signal.
Amber belongs to the One: the Build Lead, the plus and the primary decision. It is a signal, never confetti.
03 / TYPOGRAPHY
Three voices. Clear jobs.
Software should move when you move-fluid, direct, never the reason you cannot act.
Body copy, navigation, buttons and explanations.
02 / SECURITY · 40 SP · ACCEPTED ✓
Labels, roles, numbers and system status.
04 / HIERARCHY
Say the important thing first.
H1 / 3XL
You own the roadmap.
We ship it.
H1 / 2XL
Independent of the hiring lottery.
H3 / XL
Your dev team, delivered as a product.
LEDE / LG · 1.2-1.5REM
A dedicated AI dev team, led by one accountable human Build Lead.
BODY / BASE · 1.0625-1.25REM · 17-20PX
Every estimate shows its reasoning, and you approve it before the sprint starts. Accepted work is billed. Rejected work is reworked at our cost.
QUESTION / 1.05-1.18REM
What happens after the Proof Sprint?
SMALL / .9REM
Ranges are illustrative; every estimate shows its reasoning.
EYEBROW / MONO · .62REM
TWENTY+ONE / PROOF
Use the role, not a local size: lede for short page introductions, body at 17-20 px for explanations and FAQ answers, question for FAQ prompts, small for notes, and the mono eyebrow only as a consistent destination label above a page title. Keep prose near 45-65 characters per line. Long explanatory copy never uses the lede role.
Accessibility is part of the identity: layouts reflow at 400% zoom, text remains selectable, keyboard focus is always visible, controls keep a clear accessible name, and reduced-motion preferences replace movement with a complete static state.
05 / CONTROLS
One primary action. Quiet alternatives.
2,500 SPRunning in production
STORY #47 · ACCEPTED
03 / SHIPProduction comes back.
Hairlines define structure. Amber marks the accountable moment.
RADIUS6 · 12 · 16 · 20 · 999pxSPACE4 · 8 · 12 · 16 · 24 · 32 · 48 · 64px
06 / VOICE
Direct. Accountable. Proven.
The product owner is the protagonist.
Start with what they can finally decide, ship or own.
Receipts over adjectives.
Use real numbers, accepted work and production outcomes.
Name the accountability.
The agents carry scale. The Build Lead carries final judgment.
Short lines earn the landing.
Explain fully, then finish with the sentence people remember.
“You own the roadmap. We ship it.”
07 / MOTION
Motion explains the model.
Meaning before spectacle. The plus becomes the person. Stories travel through the system. Proof accumulates. Every move should clarify a relationship.
- UI
- 160–240ms
- REVEAL
- 520–720ms
- LOGO MORPH
- 1.25s
- EASING
- cubic-bezier(.23,1,.32,1)
On small screens, copy owns the upper field and the system visual owns the lower field. Motion never crosses the reading zone. Reduced motion keeps every meaning and removes every dependency on animation.
08 / APPLICATIONS
The system, at work.
Documents stay spacious and factual. The brand enters through hierarchy, one amber signal and a consistent signature; never through decoration.
A4 / PDF
Letterhead
A clean correspondence template with generous writing space, a two-column opening and a quiet functional footer.
Download example PDFA4 / PDF
Invoice
Accepted work is the visual and financial centre. Operational details use mono; the total lands with decisive weight.
Download example PDFhello@twentyplusone.ai
Hi Alex,
You bring the roadmap.
We bring the crew.
Thanks for the conversation. We see a strong first Proof Sprint in the portal flow: bounded, valuable and measurable within two sprints.
Review the proposed first storyDanillo Felixdaal
BUILD LEAD
Twenty+One
09 / PRESS KIT
Everything needed to tell it accurately.
Twenty+One gives product owners a dedicated AI development team of 20+ specialist agents, led by one accountable human Build Lead, and charges only for accepted software.
COMPLETE PACKAGE · ZIPDownload press kitLogos · boilerplates · fact sheet · brand tokens
20+Specialist agents
+ ONEAccountable Build Lead
€125Per accepted story point
80 SPTwo-sprint Proof Sprint
2,500 SPReferenced in production
SHORT BOILERPLATE
One sentence.
Twenty+One gives product owners a dedicated AI development team of 20+ specialist agents, led by one accountable human Build Lead, and charges only for accepted software.
STANDARD BOILERPLATE
For publication.
Twenty+One gives product owners a dedicated AI development team of 20+ specialist agents, led by one accountable senior human Build Lead. Work moves from story to Jira, production and acceptance in a transparent sprint loop. Clients see every estimate and its reasoning, approve before a sprint begins, and pay €125 per accepted story point. Rejected work is reworked at Twenty+One’s cost. Each client runs on a dedicated single-tenant instance, while all shipped code, intellectual property and maintainable documentation remain theirs.
Four disciplines. One company.
- Remco van Blitterswijk
- Commercial Lead
- Jac Speelman
- Business Lead
- Danillo Felixdaal
- Build Lead
- Jermaine Jong
- Build Lead
Use the originals.
The complete download also includes three mark variants, high-resolution PNG wordmarks, EN/NL boilerplates, a dated fact sheet and brand tokens. Current founder photography is supplied on request.